Company has enhanced its products range to provide end-to- end solutions
Birla White, a twenty nine years old pioneer company in cement industry which is a part of the US $41 billion Aditya Birla Group, has added new range of products like Terrazzo Flooring, Pointing (With Stone and Glazed Tiles), Mosaic Tiles, Decorative Plasters, Textura, etc to add color to the dreams of its customers. These products are being directly sold to customers via retail shops in India.
Through continuous research & innovation, Birla White has come up with several end-to- end solutions & products. Continuing on this journey, the company has maintained the highest NPS (Net Promoter Score) in the category, has continuously taken ideas from the markets & basis these, Birla White has forward integrated in surface coating solutions space, which has predominantly been a Paint bastion. Birla White has a state of the art R & D center at Kharia where it has enhanced its products range from being just a white cement supplier to end-to- end solutions provider offering brands such as Birla White Wall Care Putty, Textura, Level Plast, GRC (Glass Reinforced Concrete) Brands.
‘‘Birla White has moved up the value chain and currently we are offering a wide range of value added products in addition to white cement and wall care putty. says Anurag Angrish, Joint executive president, marketing, Bilra White.
Birla White considers its customers in the highest regard. To this effect, the company has been proactive in understanding its customer’s needs. The company has pioneered the creation of an entirely new category of Wall Care Putty in India as a substitute to the expensive Acrylic Putty and inferior quality traditional product -Laambi. Company has also created water, algae and fungi resistant, high adhesive strength products that resists weathering effects and offer durability to fulfill consumers’ desires to enhance consumer experience.
Birla White boasts of the best in category products in white cement with superior whiteness and higher coverage. With intensive research they have added technical sophistication through Extra HP Polymers which enhance the water resistance property and adhesive strength for wall care putty.
Birla White invests lot of time and resources to train its partners (both men and women) to achieve certification which provides them a better future and enhanced skillability. A world class training module has been established known as‘Vikas Training’ across India with the first center developed at KhariaKhangar, Rajasthan, where the first Birla White plant is located. A special painter-engagement program ‘Kaam perfect, toh naam perfect’ was undertaken to educate painters on the right wall-finishing- processes and the uniqueness of Birla White Wall care as the ultimate solution to long lasting smooth walls.